Challenge
When brand materials are created independently, visual consistency can break across touchpoints.
A brand-identity research concept combining color, typography, visual references and art direction using licensed stock imagery.
Project decisions, production and implementation are presented as one connected system.
When brand materials are created independently, visual consistency can break across touchpoints.
We define color, typography, grid and visual direction at system level first.
An approach that extends identity applications from the same design principles.
A more consistent and adaptable brand visual language.
Project images and videos are presented with high readability and a technical presentation system.
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