Technical SEO for Websites: Pre-Launch Checklist
A practical pre-launch checklist for title, meta description, H1, canonical, robots, sitemap, Schema, image alt text and mobile performance.
Technical SEO is the infrastructure that helps search engines crawl a website correctly and understand which pages should be indexed. Before launch, review clean and permanent URLs, canonical tags, HTTP/HTTPS and host redirects, unique page titles and meta descriptions, and a logical H1-H3 heading structure.
robots.txt should not block important pages, while the XML sitemap should contain only valid URLs intended for indexing. Image filenames and alt text should describe content naturally rather than repeat keywords.
Mobile usability, Core Web Vitals, image and video weight, font loading and unnecessary JavaScript should also be reviewed. Technical SEO is not a one-time task; redirects, new pages and structural changes should be monitored over time.
robots.txt should not block important pages, while the XML sitemap should contain only valid URLs intended for indexing. Image filenames and alt text should describe content naturally rather than repeat keywords.
Mobile usability, Core Web Vitals, image and video weight, font loading and unnecessary JavaScript should also be reviewed. Technical SEO is not a one-time task; redirects, new pages and structural changes should be monitored over time.
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